Customer Relationship Management (CRM) is a time-tested successful strategy of managing a company’s client, and prospective client, relationships with technology to organize, automate, and synchronize business processes.
A successful CRM implementation will enable your company to find, attract, and win new clients, service and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service. Data stored on existing customers (and prospective customers, vendors, products, and other business interactions) is analyzed and relevantly displayed to users to achieve these goals. Measuring and valuing customer relationships is critical to the implementation of this strategy.
The focus of WPCRM is mainly on sales activities, but it also enables cross-departmental communication and collaboration between multiple areas of the organization, including Marketing, Customer Service, Support, Executive Management and Operations.
WPCRM is unique in the CRM field for its:
•Tight integration with your Enterprise Resource Planning (ERP) system
•Seamless integration with your email, calendaring and contact management systems (e.g. Outlook / Exchange)
•Universal Accessibility, being 100% Web-based to enable connection from anywhere and from any device
•Contextual integration of Business Intelligence (BI) reporting and Analytics metrics
•Ease-of-use and versatility to fit your business processes